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Our Mission

We define, deploy and implement a revenue driven marketing framework
which is designed to optimize ROI for our clients.


The distinguishing value of The Elliot Group is the depth of experience and the
quality of the work that we put into the services we bring to our clients.


We view branding, in the broadest sense, as highly pervasive. It communicates the culture of any company, its people, its work, its intention, and a view of its future. We work with our clients to determine their branding DNA, which we believe is at the heart of any client strategy. This includes re-examining and refreshing your branding activities to sharpen your image to focus on your primary target markets.

New Sales Growth

The Elliot Group is focused on our clients' ROI. The methodology and framework we deploy offers clients a Revenue Driven-based Marketing Model. We expand into a client's existing markets and discover new markets using the latest tactics in traditional marketing, as well as new social communications strategies and lead generation techniques.

Partner and Channel Strategies

In today's current cloud marketplace, we see partnerships as a critical element, and leverage them as a killer-app when working with our clients. We specialize in building partner strategies, recruiting and building partner networks, re-energizing partners, certifying partners, promoting your partner channel.

Website Strategy & Development

In today's marketplace, we view the ongoing evolution of a website to be an active process, leading to actionable information involving web landing pages that represent a fashion statement about your organization. A website is a living extension of anyone's presence and business. It should be dynamic, flexible, and compelling. Services include assessing your website and building a website strategy that supports all your messaging and markets, and also coordinates with your other marketing programs.

CIO / CMO Signature Events & Workshops

The Elliot Group has pioneered mini one-on-one and group executive CIO/CMO sessions, conferences, and workshops in a variety of forms. Our state-of-the-art speaker formats are designed to yield greater ROI for our clients and have attendees coming back year after year.

Social Business

Social business is an exploding field that has moved from the consumer into the business marketplace. The manner of deployment of social business tools in a client's business reflects the DNA of that client and will help define their brand in the marketplace. We work to develop a solid social networking foundation and strategy that works not only for our clients but for our clients' customers, staff and partners.

Market Research

Before we fully begin to execute any project we mine the resources of our marketing research assets. Our philosophy here: It's amazing what you don't know. Good market research almost guarantees better client results and greater ROI. We provide clients with assessments of the markets, challenges and competition they face in a useful form that is actionable, and focuses on top management business concerns.

Advertising and Promotion

There is a host of conversations to be held when creating a strategy to leverage advertising and public relations/publicity. We work with clients to gauge which strategies will have the greatest impact on their business: traditional advertising, traditional PR, organic search, PPC, client placement. This is based on an understanding of client needs and is coordinated with social business and lead generation programs.

Additional Services

  • Channel Integration & Management
  • Revenue Marketing Workshop Sessions
  • SEO & Keyword Strategies
  • Sales Collateral Creation
  • Automation of Training/Education/Skills Transfer
  • Video production
  • Content Creation

About Us

The Elliot Group is a marketing consulting organization founded by
Pete Elliot, long-time successful channel marketing and sales executive in the U.S.


The Elliot Group is a highly integrated group of seasoned marketing, technical and sales professionals who offer 30 years of channel relationships and experience. Members of The Elliot Group have significant experience with major platforms including IBM, HP, Cisco, Intel, Brocade, as well as recognized expertise in their field, and a demonstrated ability to deliver consulting excellence.

Expected outcomes:

  • Increase profits
  • Brand recognition
  • Reduce marketing and sales costs
  • Improve lead generation: volume and quality
  • Leverage new technologies like SMAC (Social media, Mobility, Analytics, Cloud)
  • Energize marketing and sales organizations
  • Strengthen channel sales operations

The Elliot Group is located in Westlake Village, California. Services are being provided to leading companies throughout the world. To learn about a marketing and sales assessment for your organization please contact us below.


Please feel free to contact us if you have any inquiries about our services.

Contact Info

Westlake Village, CA 91361

Phone: (310) 259 - 7444

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